This page is meant to give an overview of our services and to serve as a resource to help answer common questions received after demo meetings. However, you are always more than welcome to contact me directly with any questions you might have!
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Let me introduce myself! My name is Vaska Hamanova and I’m one of the Business Development Directors at Impetus Digital. I truly appreciate your interest in our services and would love to set up a meeting to discuss your virtual or hybrid meeting needs.
At Impetus Digital, we are virtual engagement experts helping life science companies have ongoing conversations with their customers through our best-in-class online collaboration tools.
This short video gives a high-level overview of who we are
The Impetus InSite Platform® can be used for any type of meeting or program that you would normally hold in person. Popular use cases include:
Asynchronous (“over time”) virtual activities:
- Advisory boards, working groups, and steering committees
- Conference eHuddles and debrief sessions
- Internal meetings
- Virtual journal clubs
- Medical education (CME/CHE) and other learning activities (OLA)
- Patient journey mapping
- Patient story groups
- Pre/post-meeting data reviews
- Publication planning and development
- Promotional/educational material co-creation or review
- Grant submission and review programs
- Treatment pathway profiling
- Digital offices
- Ongoing community boards
- Case study discussions and best practice sharing
- Sales and MSL training
- Delphi technique co-creation
Synchronous (“real-time”) virtual activities:
- Advisory boards, working groups, and steering committees
- Conference debrief sessions
- Internal meetings
- Virtual journal clubs
- Lunch and Learns/Dinner programs
- Medical education (CME/CHE) and other learning activities (OLA)
- Patient story groups
- Pre/post-meeting data reviews
- Speaker programs
- Sales and MSL training
- “Fishbowl” meetings
InSite Events™ virtual events:
- Conferences and congresses
- Internal events
- Sales and MSL training
- Hackathons
- Networking and innovation events
- Medical education (CME/CHE) and other learning activities (OLA)
Explore our recent customer stories for more examples:
There are endless reasons! But here are the top five:
- We provide a soup-to-nuts solution, including the virtual meeting platform, recruitment and stakeholder management services, strategy, technical support, and medical writing and content creation services.
- We offer the largest number and variety of asynchronous tools designed specifically for life science companies.
- We provide two award-winning virtual meeting and event solutions: InSite Touchpoints™ and InSite Events™, allowing you to host all of your virtual and hybrid programs on the same platform.
- Our signature “white glove service” and 360° support.
- Our tools and services are consistently rated as “excellent” by our clients and their advisors.
Impetus Digital has a large global footprint, with clients and advisors in Canada, the US, Europe, Asia, Australia, Latin America, Africa, and the Middle East. Based in Toronto, we have been bringing local perspective and international expertise to every project since 2008.
Most of our team is located in Canada and in the APAC region, ensuring that we can accommodate meetings in all time zones.
Our platform comes with an automatic translation tool, supporting over 100 languages. We also offer expert interpretation in several languages for synchronous virtual meetings, enabling seamless multilingual and international events.
In addition, we currently offer medical writing services in English and French. Other languages (incl. Mandarin Chinese, Arabic, Hindi, Taiwanese, Italian, and Albanian) may be available on special request.
We have experience working in most therapeutic areas, including, but not limited to:
- Cardiovascular Disease
- Dermatology
- Endocrinology
- Family Medicine/
General Practice - Fertility Medicine
- Gastroenterology
- Genetics
- Hematology
- Immunology
- Infectious Diseases
- Laboratory Medicine
- Nephrology & Urology
- Neurology
- Nursing
- Obesity
- Obstetrics/ Gynecology
- Oncology
- Ophthalmology
- Pain Management
- Pediatrics
- Physical Therapy &
Sports Medicine - Psychiatry & Psychology
- Pulmonology
- Rare Diseases
- Rheumatology
- Surgery
- Vaccines
- Women’s & Maternal
Health
We offer the largest number and variety of asynchronous tools designed specifically for life science companies, including:
- InSite Exchange™ discussion forum
- InSite Surveyor™ survey-style questions
- InSite Annotator™ annotation tool
- InSite Selector™ selection and ranking tool
- InSite Mapping™ customizable drag-and-drop tool
- InSite Rater™ visual rating tool
- InSite Team Race™ customizable gamification tool
We also offer best-in-class web meeting and virtual event tools, all hosted on the same secure and compliant platform. Among others, our synchronous capabilities include:
- Breakout rooms
- Annotation and whiteboarding
- Technical support
- Gamification
- Virtual backgrounds and filters
- Immersive 3D backgrounds and environments
- Real-time discussion forum/chat
- Mobile polling
- Q&A sessions
- Video recording
- Poster and abstract sessions
- Exhibitor and sponsor booths
- Social and wellness events
- Synchronous and asynchronous networking
- Resource-sharing and file upload options
Having everything in one place allows clients to engage their key opinion leaders longitudinally, for example by adding pre- and post-meeting asynchronous touchpoints. In addition, this allows event organizers, sponsors, and exhibitors to engage participants before and after events as well.
Yes, the Impetus InSite Platform® is white-labeled and completely customizable. From the branding and color palette to the layout, question types, videos, and other embedded resources, our team of experts can customize your private company portal to meet all of your needs.
We have done a great deal of work on user experience research and design. Our platform is highly user-friendly and easy to navigate. Due to the intuitive nature of our platform and touchpoints, no training is typically needed for clients or participants. On request, we can provide informational materials or a live/recorded overview of the portal to participants.
This was a very user-friendly format. I am impressed by the pre-meeting questioning and interest in our perspectives hopefully to inform the content of the upcoming meeting. It was interesting to view the comments of the other participants as well.
– Dr. Margaret Oakander, ADHD Advisor
This is a powerful tool very well developed, as all not face to face activity it lacks the opportunity of immediate interactions and brainstorming with other participants, but overall very helpful and friendly user effective tool.
– Dr. Pasquale Perrone-Filardi, CV Advisor
This is my first experience with a virtual advisory board so I wasn’t sure what to expect, but overall I found it user-friendly and engaging. Given the current public health crisis and many competing priorities, I found the time allocation appropriate.
– Dr. Alicia Wall, Oncology Advisor
Your Longitudinal Expert Engagement Plan™ (LEEP™) comprises multiple online touchpoints over a period of weeks or months. An online touchpoint refers to a single virtual activity, either synchronous (real-time) or asynchronous (over-time). A LEEP™ can consist of only synchronous, asynchronous, or a hybrid of both.
On the front end, a participant may be involved in a touchpoint for one to several hours, though in the back-end, there is an extensive amount of work involved in planning, executing, monitoring, and reporting on a touchpoint. Impetus takes on all of this behind the scenes to ensure blissful experiences for both our clients and their participants.
An AVT refers to an activity that participants can complete on their own time over a set period of time within your own custom-branded, secure, and Pharma-compliant portal via the Impetus InSite Platform®. Participants are able to complete the activity from wherever is most convenient to them, from any device, and over multiple sessions. Participants are prompted to return to the platform in order to engage in activities and interact with their peers. Popular use cases include virtual advisory boards, medical education and case study discussions, patient journey mapping, publication development, and much more.
Impetus Digital has the largest portfolio of life science-specific asynchronous collaboration tools on the market, including:
- InSite Exchange™ discussion forums
- InSite Surveyor™ survey-style questions
- InSite Annotator™ annotation tool
- InSite Selector™ selection and ranking tool
- InSite Mapping™ customizable drag-and-drop tool
- InSite Rater™ visual rating tool
- InSite Team Race™ customizable gamification tool
- Instant speech-to-text tool
- Translation feature and multilingual capabilities
You will be assigned a dedicated Account Director, Digital Solutions Specialist, and Medical Writer who will collectively take on the planning and execution of your AVT to ensure that you achieve high levels of engagement using our best-in-class asynchronous tools, specifically designed for life science companies. This entire process is tailored to you and your goals.
Although a participant may only interact in an AVT for 1–2 hours in total, there is an extensive amount of back-end work to prepare, launch, and monitor an AVT to fully execute the touchpoint, all of which Impetus takes on. Here’s what’s typically involved:
- Consultation and strategic discussions
- Copy deck development
- Launch and project management, including customized reminders
- Portal programming, including supporting documentation such as videos and clinical papers.
- Transcript report with graphs and tables
- An Analysis & Recommendations report written by a Medical Writer
- Technical support throughout the entire process
- Post-meeting debrief to discuss key insights and strategic recommendations for next steps
- Plus much more!
An SVT is the same as a web or hybrid meeting but within your own custom–branded, secure, and Pharma–compliant portal via the Impetus InSite Platform®. These can involve data or case study presentations, moderated discussions, and breakout workshops, with or without gamified experiences.
SVTs include a dedicated Account Director, Digital Solutions Specialist, and Medical Writer that will help you with:
- Strategic discussions
- Technical support
- Polling
- Whiteboarding
- Live annotation
- Chat
- Q&A
- Breakout sessions
- Gamification
- Other interactive meeting features
- Reporting
- Plus much more!
Although a participant may only interact in an SVT for 1–4 hours, there is an extensive amount of back-end work to prepare, execute, monitor, and report on an SVT, all of which Impetus takes on.
Here’s what’s typically involved:
- Agenda development
- Slide deck collation
- Faculty coordination and preparation
- Customized management of invitations to optimize participation
- Project management, including customized reminders with tracking and reporting
- Hosting of the web meeting
- Polling, whiteboarding, live annotation, chat, Q&A, breakout sessions, and other interactive meeting features
- An Analysis & Recommendations report written by a Medical Writer
- Meeting recording and transcript of the meeting chat
- Distributions of meeting evaluations via the online portal, personalized follow-ups, and report generation
- Technical support throughout the entire process
- Plus more customized or personalized services, features, and tools
We offer a large range of White-Glove Services™, including but not limited to:
- Customizable virtual asynchronous (over time), synchronous (real-time), and hybrid meetings and programs for life science companies.
- Participant recruitment and contracting.
- Participant honoraria distribution and expense reimbursement.
- Strategic discussions and copy deck creation.
- Meeting facilitation and moderation.
- Medical writing notation and reporting.
- Multi-language translation and expert interpretation.
- Content development services.
- Digital and technical support, including real-time support during meetings and events.
- Plus much more!
For more information, please explore the Services section on our website.
Impetus offers a suite of best-in-class professional services to meet your digital needs. Among others, these include:
- Real-time technical support during web and hybrid meeting
- Portal design and configuration
- Project programming
- Project management
- Advisor reminder emails and text notifications
- Touchpoint metrics and advisor engagement tracking
- Adverse event monitoring and reporting
- Creation of transcript reports, graphs, and tables
- Customized data entry and reporting services
- Webcast recording and transcription
- Video/audio recording and editing
- Real-time technical support during web and hybrid meeting
- Portal design and configuration
- Project programming
- Project management
- Advisor reminder emails and text notifications
- Touchpoint metrics and advisor engagement tracking
- Adverse event monitoring and reporting
- Creation of transcript reports, graphs, and tables
- Customized data entry and reporting services
- Webcast recording and transcription
- Video/audio recording and editing
Yes, we can! Our team includes experts in creative services, UX design, medical writing, and multilingual translation/interpretation. Examples of content we can help you create as part of your project include:
- Copy decks with questions for your asynchronous touchpoints.
- Detailed Analysis & Recommendations reports.
- Executive Summary reports for multi-regional, multi-group, or multi-touchpoint projects.
- Slide decks.
- Patient journey maps.
- Treatment sequence maps.
- Publications and white papers.
- Visually appealing event invitations/emails.
You will work with a dedicated Account Director (AD) who will drive the project and proactively provide strategic input, design, and facilitation.
All client projects are designed and facilitated with close attention to detail and our premium White-Glove Services™. The process starts with a kickoff meeting with your AD to discuss your objectives and timelines. Based on these discussions, your AD will then design the format and content of each touchpoint, as well as provide strategic advice, create the copy deck for a compelling and relevant question set, suggest which pre-reading materials to include (e.g., articles, slide decks, videos), and recommend the most suitable asynchronous tools to use from our extensive collection in order to maximize the quantity and quality of insights and to optimize participant engagement and satisfaction.
Your dedicated Impetus Digital Solutions Specialist (DSS) will take care of every detail, including:
- Invitations and contracting
- Customized email and text reminders
- Project management, i.e., monitoring participant engagement and activity and sending custom reminders to ensure that all participants complete the touchpoint by the closing date. We also send regular updates to you as the client lead. Between updates, an on-demand participant Activity Tracker is available in your dashboard in the portal.
- Custom programming of question sets using our large armamentarium of asynchronous tools.
- Tactics to increase engagement (such as ‘daily digests’ and ‘weekly highlights’ communications).
- Honorarium payment processing.
Throughout the project, your DSS is available for day-to-day project management and client/advisor support requests (which are very rare given the intuitiveness and user-friendliness of the portal!).
Yes, we can! This is one of our key strengths. We have over 13 years of experience in developing engaging virtual programs and can help you determine the most effective tools, question types, question-wording, and resources in order to optimize the engagement rate, quantity & quality of insights, and time to project completion.
Once each touchpoint has concluded, you will be provided with all touchpoint metrics, a transcript report of all responses (including graphs and tables), and a detailed Analysis & Recommendations (A&R) report written by a medical writer. The A&R report analyzes patterns, trends, recurring ideas, and key insights. It also contains key engagement metrics and information about the project objectives and participants. For synchronous (web/hybrid) meetings, we provide a webinar recording, automatic transcript, and A&R report.
In the debrief meeting with your Account Director (AD), the AD will outline strategic recommendations for moving forward by leveraging the key insights gleaned.
Additional reporting (e.g., executive summaries, patient journey maps, white papers) can be added on request. Further, we offer metadata integration to our clients’ CRM systems via an API if needed.
Yes, the InSite Platform® boasts robust security features. Please see this page for more details on our asynchronous and synchronous touchpoint security measures and to request a copy of our security white paper.
Yes, the Impetus InSite Platform® is 100% Pharma-compliant, including GDPR, HIPAA, CCPA, PIPEDA, Innovative Medicines Canada, and EU-US and Swiss-US Privacy Shield. For more information, request a copy of our security white paper here.
As a best practice, we ask each participant about their experience at the end of each asynchronous online touchpoint, and their feedback is overwhelmingly positive.
Participants especially love the user-friendliness of the Impetus InSite Platform® and the flexibility and convenience that comes with asynchronous virtual touchpoints. They also appreciate being able to share best practices and read, review, and discuss the latest data with colleagues across the country (or world) and the fact that everyone gets an equal say.
Very easy to use, simple and very user friendly. Level of interaction was perfect and the time allotted was more than enough to finish the portal.
– Dr. Kelli Finlay, Neurology Advisor
Excellent tool for sharing thoughts on complex Topics.
– Dr. Johannes Brachmann, CV Advisor
It was more interesting and interactive than I thought it would be. It was efficient and user friendly. The questions were specific enough to not be taxing.
– Dr. Krista Leicht, Psychiatrist Advisor
In 2020, 100% of clients who provided feedback were very happy with our services.
Phenomenal experience, exceeded my expectation regarding the number of insights. Great value!
– Impetus Digital Client
A quick note to say thank you to you and your team for this highly positive and engaging experience with Impetus. It was a pleasure to work with you, and I hope we can continue this partnership for potential opportunities with the Global (and Canadian) team.
– Impetus Digital Client
Everything was perfect from the preparation to the meeting, from the content to the technical performance. It was a great pleasure to work with you.
– Impetus Digital Client
At Impetus, there are no upfront fees, contracts, or commitments. We believe in paying for what you need and not for what you don’t. We also believe in giving our clients plenty of options in order to fully customize their experience, as well as that of their customers. Our price includes our platform bundled with our White-Glove Services™ and we offer a range of pricing and service-level options to meet your needs. We will work with you to figure out which option is right for your organization.
Online touchpoints offer average cost-savings of 75% compared to in-person meetings. In other words, for the price of one in-person meeting, you can engage your participants 3-4 times virtually!
We have been told that our price, which includes our platform bundled with our white-glove services, comes in at around 50% of our largest competitors.
Once you have decided that you would like to receive a proposal from our team, your Business Development Director will work with you on brainstorming sessions to understand your specific needs and objectives. They will then put together a proposal for a recommended Longitudinal Expert Engagement Plan™ that will meet your objectives and establish authentic and long-lasting relationships with your customers. The proposal will outline all of the synchronous and asynchronous touchpoints, service inclusions, pricing, any add-ons required, and other important information.
Once you are comfortable with your proposal and have decided to move forward, we will prepare a Purchase Order for your review. Upon receipt of the signed Purchase Order, your Business Development Director will help transition you to your dedicated Account Director, Digital Solutions Specialist, and Medical Writer.
Your Account Director will help guide you through the planning process. At the same time, we will help you navigate all other internal and external processes (e.g., MSA, IT Security Risk Assessments, Business Integrity Assessments), as needed.
Ready for the next steps or have any questions?
Reach out via email or book an appointment with me at a time that works for you!
Vaska Hamanova
Global Business Development Director
vhamanova@imetusdigital.com | meetwithimpetus.com