Playbooks - Impetus Digital

Our Playbooks

Learn about the latest trends and innovations in virtual and hybrid meetings, events, and programs for life science companies, as well as tried-and-true tips from our team of experts. Each playbook explores a variety of approaches, focusing on innovative and unique ways to engage your key stakeholders virtually. Through our detailed game plans, we dive into common obstacles faced by life science companies and outline how these can be overcome by strategically leveraging the right virtual tools and asking thought-provoking questions. No download required!

Virtual Patient Engagement

August 14, 2023

Actively listening to patients’ first-hand experiences, patient-focused drug development, and focusing on patients’ needs leads to better business outcomes. In this playbook, we break down strategies and best practices that will help you engage patients and obtain actionable insights. Patient‐centric drug product design can help optimize adherence to the prescribed medication/therapy, leading to improved...

Internal Meetings

November 9, 2022

Effective strategic brand planning and plan of action (POA) rollouts are key to successfully navigating the increasingly complex pharmaceutical market. However, the brand planning approach used by many life science leaders has not been optimized and adapted to the realities of today. Especially, while external stakeholder meetings such as advisory boards have moved to a largely virtual/hybrid format…

Virtual Learning Programs

August 23, 2022

From a Pharma perspective, in-person learning and training programs come with a substantial cost from venue and equipment rentals, vendor coordination, as well as internal and external resources. Learn how you can evolve your training and learning programs to obtain better participant engagement and interactivity in a streamlined and fully customizable approach for both HCPs and your internal field force...

Product Launch Planning

March 4, 2022

With virtual product launch planning and preparation on the Impetus InSite Platform®, timelines are shortened and insights are gathered faster. Break down your projects into aynchronous (real-time) and asynchronous (over-time, anytime) to maximize your insights and enhance you the experience for your HCPs, KOLs, DOLs, and users. Get the latest tips in...

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