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Enhancing Medical Education through Gamification and Innovative Technologies

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Natalie Yeadon
folder_openDigital Technologies, Future of Healthcare
A version of this article was previously published on PharmaPhorum. As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up. Traditional medical education—reliant on didactic presentations with limited opportunity…
A woman is sitting in front of her laptop while taking part in a virtual publication project

Top-10 Best Practices for Virtual Publication Planning and Development

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Natalie Yeadon
folder_openImprove Your Advisory Boards
A version of this article was previously published in the Journal of mHealth. The landscape of publication planning is constantly evolving with the rise of novel digital tools, artificial intelligence, and virtual collaboration platforms. As a result, traditional barriers to effective and efficient publication planning and development are…

Scientific Workshop & Consensus Paper Development: A Customer Story

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Natalie Yeadon
folder_openCustomer Stories
Our client, a leader in the endocrinology sector, faced the challenge of launching a product in new indications without established treatment guidelines. To navigate this complex scenario, they turned to Impetus Digital’s innovative virtual platform and strategic experts. Through a combination of asynchronous data reviews, insight-gathering, patient…
Female Health Care Provider Attending a Virtual Meeting

Considerations for Planning Effective and Appealing Advisory Boards: Importance of Participant Preferences

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Cecilia Petrus
folder_openImprove Your Advisory Boards, Psychology of Digital Collaboration
Pharmaceutical advisory boards and other small-group meetings with health care providers (HCPs) are important for getting feedback on new clinical trial results, competitors’ products, or educational campaigns. However, they are typically expensive and require participants to travel long distances and take time away from their work and…