Our client, a leader in the pharmaceutical industry, sought to design a comprehensive medical education strategy on the prevention, treatment, and management of a vaccine-preventable infectious disease. Targeting infectious disease specialists, primary care providers, and pharmacists across the USA, they partnered with Impetus Digital to address the challenges of traditional CME, such as limited engagement and retention. Impetus implemented a solution leveraging Holovision patient avatars, an interactive poster and animated video, and a Community of Care online learning hub to share materials and foster peer interaction.
This initiative resulted in significant outcomes, including increased attendance (+62%), accelerated skill development (+35%), and improved knowledge scores (+37%).
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About Impetus Digital
Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn or Twitter, or book a demo at meetwithimpetus.com