User-friendly and response time from Impetus was amazingly fast.
Virtual Education Group Participant
THE
OBSTACLE
As much as some health care providers (HCPs) enjoy seeing their colleagues in person, regularly attending face-to-face learning and training events is not always doable due to conflicting work or family commitments. Further, in-person sessions are only customizable to a limited degree, and not everyone enjoys the same format of learning.
From a Pharma perspective, in-person learning and training programs come with a substantial cost from venue and equipment rentals, vendor coordination, as well as internal and external resources. However, some Pharma teams are worried that participant engagement, interactivity, and learning are compromised in the virtual setting.
THE
STRATEGY
- Leveraging a comprehensive, all-in-one online platform for all virtual/hybrid learning and training programs, across all therapeutic areas, to ensure that the programs are customized for a diverse group of learners while still streamlining the operations behind the scenes.
- Partnering with a vendor that provides end-to-end support, including strategic planning to optimize participant engagement and interactivity, invitation and registration management, agenda development, program logistics, technical support, medical writing, reporting, content creation services, and more.
All virtual and hybrid meetings and programs are moved to an all-in-one safe, secure, and 100% Pharma-compliant virtual platform. This allows Medical Education and Medical Affairs teams to create a streamlined, yet fully customizable, approach to learning and training, both for HCPs and their internal field force.
To optimize participant interactivity, the teams work with strategic experts to help them choose the most appropriate online engagement tools and to plan the agenda and workshops. To foster inclusivity and diversity, a mix of synchronous and asynchronous activities are planned, with automatic translation, speech-to-text functionality, and expert interpretation readily available wherever applicable. This helps overcome language, time zone, computer-savviness, and scheduling barriers.
Leveraging a large variety of tools and services, diverse programs are planned to suit all preferences, ranging from ongoing Community Boards for best practice-sharing and case study discussions to virtual journal clubs, self-paced learning modules, educational webinar series, large-scale learning events, and much more.
Note: all of the below programs can be a stand-alone initiative or combined with one or several other programs.
Use a mix of open discussion, annotation, selection, and mapping exercises, as well as anonymous surveys (including ranking, rating, multiple-choice, and short-answer questions) to:
- Engage HCPs or internal stakeholders in a virtual advisory board or working group to conduct needs assessments.
- Co-create or review medical education and learning materials such as brochures, websites, or mobile apps.
- Plan and develop virtual learning and training programs and/or meetings.
- Develop agendas, identify speakers, and collect case studies and clinical pearls (can be combined with Speaker Programs).
Tip: Learning programs can be co-developed internally with your brand team and/or between global and local operating companies (LOCs), as well as with external customer steering committees or small mixed working groups consisting of both brand team members and customers.
Engage a small group of 3-5 KOLs as faculty (“Ambassadors”) using a mix of synchronous meetings and asynchronous virtual discussion forum, survey, and annotation tools to:
- Summarize key abstracts from a recent or upcoming conference; each Ambassador is assigned specific conference sessions and asked to add their notes to a templated slide deck.
- Asynchronously review a comprehensive slide deck created by a Medical Writer based on the Ambassadors’ notes.
- Finalize the revised slide deck in real-time during an interactive web meeting.
- Create multiple other outputs, including videos/podcasts featuring the Ambassadors summarizing the top conference sessions and key data presented.
Tip: Share the various outputs with a wider audience via an Online Community Board and Resource Center as part of other learning programs and/or externally (e.g., via a patient/medical association or on a physician-gated website).
Online Community Boards can be a stand-alone program or a value-add for webinar series and other synchronous learning programs. They can host an unlimited number of participants and are client-managed (i.e., initially set up by the vendor while the client or HCP moderator adds the questions, moderates the discussion, and continues to pose questions or add resources for review as the need arises throughout the year). Community boards can be used to:
- Ask a “question of the day” during conferences or after presenting new data.
- Function as a place for HCPs to share educational, clinical, and patient resources.
- Allow peer-to-peer networking or build relationships between MSLs and HCPs longitudinally.
- Provide a best practice-sharing platform for HCPs to share and discuss patient case studies associated with new treatment options.
Tip: An Online Resource Center can be added to the same platform for a comprehensive learning experience.
Engage KOL speakers asynchronously using discussion, visual rating, blinded survey, and interactive mapping tools to:
- Determine the most suitable topics, messages, key data, and presentation format.
- Collect patient case studies.
- Determine presentation must-haves vs. nice-to-haves.
Tips:
- Slides can be created by the vendor based on the initial virtual discussions between the KOLs. The KOLs review the slide deck draft asynchronously using annotation and open discussion forum tools, after which the slide deck is finalized.
- A synchronous virtual touchpoint should be conducted to go through the slide deck with all speakers and ensure that everyone is aligned on the content and delivery.
- A 30-minute pre-meeting touchpoint can be added to allow speakers to pick and rank their top slides. These selections are then reviewed and discussed as part of the web meeting.
- Combine with a Learning Program Webinar Series on the same platform for a seamless experience.
Leverage a mix of open discussion forums, blinded survey and short-answer questions, and interactive mapping exercises to:
- Gather real-life clinical case studies from a small group of HCPs. This part can be combined with Co-development of Learning Programs and Materials and/or Speaker Programs.
- Present the case studies to a larger group of participants asynchronously or as part of a Learning Program Webinar Series.
Tips:
- Asynchronously, case information can be presented little by little, leveraging text, video, and images to tell the story. As more information is provided, participants are asked to comment on what diagnostic tests they would order, their differential diagnoses, initial treatment decisions, subsequent treatment changes, etc. This approach also is useful for insight-gathering around the factors impacting treatment decisions.
- Alternatively, an “Ask the Expert” session can be organized where all information is presented at once, including the treatment(s) chosen and the outcomes. Participants have the chance to ask the Experts questions about the patients and treatments.
Use a variety of best-in-class synchronous virtual tools and services, including strategic, digital, and content development services, and interactive engagement tools to:
- Create an online pre-meeting questionnaire to assess participants’ baseline comfort and confidence related to the webinar topic.
- Identify top industry speakers, create engaging slide decks and agendas.
- Conduct regularly scheduled (monthly, bimonthly, or quarterly) webinars with expert speakers, including breakout sessions and live Q&A.
- Add immersive 3D lobbies and exhibit booths to replicate the in-person experience.
- Share concise and clear webinar summaries with participants.
Tips:
- Can be combined with Co-development of Learning Programs and Materials or Virtual Speaker Programs.
- Can also be run together with a parallel Online Community Board and Resource Center (recommended) for ongoing learning, networking, and best practice sharing.
Engage participants using a mix of online annotation and discussion tools in monthly or bimonthly asynchronous touchpoints to:
- Facilitate asynchronous reviews of new peer-reviewed articles, abstracts, posters, and more.
- Allow for in-depth reviews and discussions.
- Test participants’ understanding of the materials discussed using online quizzes added at the end of each touchpoint.
- Promote continuous engagement and learning.
Tip: This approach is useful for both internal and external learning and insight-gathering.
Asynchronous micro-modules (sections) are made available to trainees for self-paced learning over several weeks. This approach is ideal for internal training on the therapeutic area, product, comparator products, objection handling, and more, and helps to:
- Keep the participants engaged by using a variety of tools and resources, including short on-demand videos, podcast episodes, infographics, and slide decks; journal article reviews and annotations; gamified mapping exercises; and discussion forums for asynchronous collaboration and knowledge-sharing among peers.
- Test the trainees’ understanding of the content by ending each module with a short quiz.
- Enhance memory retention by adding a longer quiz, covering all modules in the program, at the end of the activity.
Tip: Combine this with synchronous training sessions and events.
Leverage our award-winning InSite Events™ and InSite Touchpoints™ platforms, as well as our industry-renowned White-Glove™ services to:
- Host large learning events, conferences, congresses, and internal company-wide team meetings.
- Combine your synchronous event with an asynchronous program to ensure ongoing engagement and learning.
- Create an online pre-event questionnaire to assess baseline comfort and confidence related to the webinar topic in collaboration with our strategic experts.
- Host main stage sessions with expert speakers, along with breakout workshops for brainstorming, best practice-sharing, and role-playing.
- Conduct virtual “gamestorming” activities on the same portal.
Tips:
- To replicate the in-person experience, immersive 3D lobbies, exhibit booths, networking spaces, and social/wellness sessions can be added.
- Add an Online Resource Center for easy access to training materials and on-demand videos/event recordings at any time.
Impetus Digital’s two award-winning, 100% Pharma-compliant virtual meeting and event solutions, InSite Touchpoints™ and InSite Events™, allow you to host all of your virtual and hybrid programs on the same platform.
Having a large portfolio of virtual tools (“building blocks”) to choose from means you can combine them in endless ways to completely customize your program. The platform’s automatic translation (100+ languages) and speech-to-text tools ensure a seamless user experience.
We will work closely with you to understand your goals and will provide strategic advice on how our tools can be leveraged to meet your objectives. Among others, our InSite™ suite of tools and services includes:
- Co-create or review educational HCP- or patient-facing materials.
- Review and comment on journal articles, abstracts, posters, slide decks, and other educational resources.
- Virtual journal clubs.
- Versatile open discussion forum for gathering feedback, insights, and clinical case information; sharing best practices; hosting debates, and more.
- The asynchronous nature removes barriers related to time zones and busy schedules.
- Multiple choice, rating, ranking, Likert scales, yes/no, and short answer questions, including custom conditional logic.
- Collect blinded and unbiased feedback, including before and after learning/training events.
- Host quizzes to test participants’ comprehension.
- Helps avoid group-think.
- Creation of patient journey and treatment sequence maps for inclusion in Learning Program Webinar Series.
- Identification of drivers and barriers.
- Identification of “must-have” vs. “nice-to-have” agenda items, data, slides, etc.
- KOLs can rate slides, suggested speakers, and workshop ideas before the Learning Program Webinar Series.
- Participants can rate the agenda, slides, speakers, and workshops after the webinars.
- Ranking of slides and messages.
- Organize slide decks for learning and training purposes.
- Invitations and registration.
- Main stage events and breakout sessions.
- Participants are able to move seamlessly between sessions and the main stage.
- Access to live and on-demand presentations.
- Customizable immersive 3D renderings and experiences.
- Exhibitor halls and booths. Exhibitors can use videos, links, quizzes, games, downloadable resources, live chats, and one-on-one video calls to engage with participants.
- Asynchronous and synchronous networking with individuals, small groups, or exhibitors (pre-scheduled or on-demand).
- Poster sessions.
- Real-time engagement activities and chat.
- Games and competitions.
- Real-time expert interpretation and automatic translation services available for multilingual events.
- Social and wellness sessions.
- Behind-the-scenes technical support.
- Advanced engagement metrics.
- Invitations and registration.
- Introductory real-time meeting to introduce the project and program objectives.
- Webinar series and smaller learning events.
- Debrief session with participants; discuss next steps, any developments, and how valuable participants found the training program overall.
- Add branding and immersive 3D designs for a completely customized experience.
- Leverage gamification, chats, polling, whiteboarding, breakout sessions, and more interactive features to optimize participant engagement.
- Live interpretation in multiple languages for international, multilingual engagements.
- Behind-the-scenes technical support.
- Advanced reporting, including video/podcast recordings with chapterization, audio and chat transcripts, Medical Writer-created Executive Summary reports, and other customizable outputs.
- Stand-alone offering or a value-add for Learning Program participants.
- Allows participants to work independently and engage with their peers in best practice-sharing and clinical case discussions that will improve their practice.
- Suitable for congress eHuddles, post-congress debrief sessions, and pre- and post-event engagement.
- Self-service model, initially set up by Impetus, while the client or HCP moderator adds the questions, moderates the discussion, and continues to pose questions or add resources for review as the need arises throughout the year.
- Remains open for 12 months (and can be renewed with no interruption!)
- Unlimited participants, topics, and questions.
- InSite Exchange™ discussion forum.
- InSite Surveyor™ blinded survey questions.
- Option to select from individual Community Board participants prior to posting each question to create regional or specialist subforums.
- Document sharing.
- Participant email notifications and digests.
- Instant translation feature (100+ languages).
- Speech-to-text feature.
- Ongoing technical support behind the scenes.
- Plus much more!
Host on-demand content on the same portal, including:
- Peer-reviewed journal articles, abstracts, guidelines, and consensus documents
- Chapterized videos and webinar recordings
- Podcasts
- Meeting slides
- Posters
- Patient/HCP brochures and handouts
- Pre-reading materials
- Patient journey and treatment sequence maps
- Plus much more!
When working with Impetus, you can rest assured that every little detail will be taken care of and that your program will run smoothly and seamlessly. We believe in establishing true partnerships with our clients and building long-lasting relationships based on trust. When working with Impetus, there is no need to involve other vendors, saving you time, as well as internal and external costs/resources. In addition to our award-winning platforms and best-in-class virtual tools, we offer:
- Dedicated staff for ensuring 360° behind-the-scenes support
- Account Director for strategic oversight and liaising with clients, faculty, and partners.
- Digital Solutions Specialist for digital services and technical support.
- Medical Writer for slide deck edits, executive summaries, learning material co-creation, and customized outputs.
- Strategic consultation.
- Co-development of content.
- Project management.
- Digital and logistical support for virtual and hybrid meetings, events, and programs.
- Invitations and registration.
- Plus much, much more!
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Increase in the speed to project completion
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Decrease in cost and resources
0
Geography, time zone, or language barriers
2-
0
x
More customizable virtual tools vs. other leading platforms
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Higher invitation email open rates vs. industry standards
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Increased frequency and reach of KOL interactions
3-
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More streamlined operations by eliminating the need for multiple vendors
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Client satisfaction
93-
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Participants who are very/extremely satisfied with the virtual platform
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Average increase in attendee confidence / comfort / knowledge level vs. baseline
Convenient and I appreciate the reminders to complete the module well in advance of the due date. Easy to engage with other contributors.
Virtual Education Group Participant
Thanks to the high impact of the topic presented on a flexible platform, I could easily balance my time schedule. The educational activity also prompted questions and made me read more.
Virtual Education Program Participant
It’s a very useful way of learning and discussing such important topics because it doesn’t require a specific time and place to be held.
Virtual Education Program Participant
The training platform was easily accessible, well organized, and interactive [Translated from Bulgarian].
Virtual Education Program Participant
Interesting, new format. I do enjoy round table discussions with experts at ad boards. I benefit from expert leaders and explanations and education surrounding the drug discussed.
Nurse Educator
I enjoy seeing responses of other educators. Nice to see similar problems/solutions…also new thoughts. It re-enforces my understanding of the medication and supports my client education strategies.
Nurse Educator
I found the activity very interesting! The different questions lead to relevant reflection on my practice as a pharmacist! I enjoyed seeing the participants’ responses, having the opportunity to like their comments, and complementing their ideas.
Co-author Working Group Participant
Really enjoyed the ability to see what my colleagues think and using this collaborative approach to develop educational tools.
Virtual Education Group Participant
This is my first attempt at this and I love the flexibility to work on this at random times, be able to think about my work and how I actually do move through processes, and what I may learn here also. Thank you for having me participate. I enjoyed this very much.
Virtual Education Group Participant
An interesting and unique format which allowed for everyone’s schedules to share their comments. I was traveling at the time and appreciated being able to log in at convenient times.
Virtual Education Group Participant
- Co-developing a National Webinar on Virtual Care
- Virtual Speaker Program
- Virtual Other Learning Activities (OLA)
- Learning Program Webinar Series and Community Board
- Obstetrics Virtual Journal Club
- Ongoing MSL-HCP Communication and Collaboration
- Virtual MSL training
- Online HealthTech Conference
- HCP Community Board
- KOL Ambassador Program
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- Top 10 Tips for Running a Successful Virtual Event
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- Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?
- Gamification for patient care, medical education, and virtual engagement