In this comprehensive eBook, written by Impetus Digital’s Co-Founder and CEO, Natalie Yeadon, we explore a number of highly relevant topics for pharma and life science companies. Among other things, you will learn about:
- Mobile knowledge collaboration and how mobile technology is revolutionizing the way we interact with colleagues and customers
- How to avoid information overload and manage digital overwhelm in an age where email and instant messaging are the main ways of communicating
- How to leverage social media channels for data collection and targeted marketing
- The importance of “big data” for population studies and customer behavior prediction
- Digital health tools such as wearables and smartphone apps, and why these are the future of healthcare
- Innovative and potentially life-changing neurotechnologies for patient care
- The Internet of Medical Things
- Why pharma needs to adopt both behavioral science and digital collaboration tools to stay competitive in the digital age
- How Impetus Digital can help navigate the obstacles related to digital technologies, collaboration, and communication